MKT 561: Consumer Behavior

Professor Adrienne Hall-Phillips

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Places to Begin

Datamonitor Reports

Refine your search by choosing Publication Type, Industry Report.

For an overview of a company in a PDF format by Datamonitor, often including a SWOT analysis, search for company name, then choose company profiles.

ILLiad: Borrowing from other Libraries

Is there something you need that the WPI library doesn't have? Our Interlibrary Loan service allows WPI students and faculty to request items from other libraries free of charge.