MKT 561: Consumer Behavior

Professor Adrienne Hall-Phillips

Need Help? Ask Us!

If the chat is not available, please feel free to email us at library@wpi.edu or you can make an appointment with a librarian at http://wpi.libcal.com/appointments/ 

Demographics

Market Research Reports

Trade Associations

Trade associations also provide valuable information on the market. Find them using the encyclopedias listed below or by searching the web for your market and association. Try searching Google for site:.org and the name of your product and association.

ILLiad: Borrowing from other Libraries

Is there something you need that the WPI library doesn't have? Our Interlibrary Loan service allows WPI students and faculty to request items from other libraries free of charge.