ETR 3910: Recognizing & Evaluating New Ventures

Professor Chick Kasouf

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  Key Resources for Company & Industry Information

Starting a business requires thorough knowledge of a industry and the market leaders. Review and benchmark with company & industry reports, articles from journals, newspaper and magazines, and by looking at trade association and government data. 

Selected Books

Use the WPI Library Catalog to search for books on assessing business opportunities.

  Economic & Social Trends

Government sites such as Census, Federal Reserve, Bureau of Labor Statistics, and others agencies can lead you to demographic and economic trends. Browse for ideas.