MKT 561: Consumer Behavior

Professor Adrienne Hall-Phillips

What's In This Guide?

This Research Guide is designed to be your one-stop information source for research in this course.

Use this guide to find the right library resources for your consumer behavior research. This guide goes through the most relevant research databases, journals and newspapers in the field of business.

Click on the tabs to the left to access the information sources you need.

Don't forget about another resource available to you on and off campus - the Research and Instruction Librarians!  That's our job - to help you with the research process.  You can contact us in person, by email, by phone or by live chat.  Our contact information is in the box to the left.pi.edu/c.php?g=355275&p=494082175&p=4940821

WPI Library Search

Search for books, articles, media and more!

 

Advanced Search Tips

Use these search terms to narrow or broaden your search:

 

Term

Example

Result

AND

media AND bias

Narrows the search to entries containing both terms.

OR

beer OR wine

Broadens the search to entries containing either term.

NOT

bat NOT baseball

Excludes entries containing the second term.

“ ”

“social work”

Retrieves results containing the exact phrase in quotes.

?

globali?ation

Wildcard: Retrieves both globalization and globalisation.

*

teen*

Truncation: Retrieves teen, teens, teenager and teenagers.