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ETR 3910: Recognizing & Evaluating New Ventures: Assessing Need

Professor Chick Kasouf

Identify & Quantify the Need

Brainstorm questions and break down your search:

  • What is the current & potential market size?
  • Who are the customers?
  • How are the products priced?

Web Searches

A few sample searches:

  • "eBook readers" (industry OR market OR forecasts OR trends OR sales OR units OR "market share" OR "market size")
  • "eBook readers" (consumers OR preferences OR attitudes)
  • "eBook sales" OR "electronic book sales"
Google Web Search