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ETR 3910: Recognizing & Evaluating New Ventures: Assessing Risk

Professor Chick Kasouf

  Key Resources

Review and benchmark using corporate & industry reports, articles from journals, newspaper and magazines, trade association and government data. Often you may have to collect information by talking with industry insiders.

More Industry Trends

Analyze Trends

US Trade Wholesale Electronic Book Sales

US Trade Wholesale Electronic Book Sales
Q3 2010 = $119.7 Million: IDPF

Questions to Ask

  • Are there market barriers?
  • What are the distribution channels?
  • What the market trends?
  • Who are potential competitors?
  • Can the product be manufactured?
  • Are there regulatory or other potential barriers?
  • Any intellectual property issues?