Authorship and perspective can sometimes lead to bias, or true skewing of the facts. Consider the agenda that may lie behind particular assertions or studies.
Scenarios with potential for bias:
- A study is released suggesting that cookies lead to a healthy lifestyle. The funders of the study are a corporate food and snack conglomerate.
- A newspaper article sums up the rationale supporting development of a downtown convention center. The owner of the paper is on the board of the real estate development firm slated to do the work.