Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BUS 517: Graduate Qualifying Project

Finding Competitors

Who are your competitors? Once you find them, if they are public companies, check out their 10K and other SEC filings (using EDGAR or Lexis Nexis) for the company's annual report and more. Use your industry's NAICS code to search by industry in these databases.


How will you differentiate your product or service? What would provide value to customers?

Competitor Satisfaction Levels

How do customers view the solution they are using now? Are their satisfaction studies out there on your competitors products? Try searching for your product and satisfaction. Some databases may even have a subject heading for customer satisfaction.