Print books and eBooks are vital sources of historical scholarship. To find books at the Gordon Library, type your keywords into the WPI Library Search box, and then use the Books/eBooks filter on the left to limit your search results to just books.
Decoded: The Science Behind Why We Buy by 
Emotions, Advertising and Consumer Choice by 
Customer's New Voice: Extreme Relevancy and Experience through Volunteered Customer Information by 
Looking Behind the Label: Global Industries and the Conscientious Consumer by 
Decoding the Consumer Mind: How and Why We Shop and Buy by