Guides: Entrepreneurial Mindset Resource Guide: Design Thinking

Design Thinking: Definitions

Design Thinking, IDEO U
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
Tim Brown
CEO OF IDEO

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown
Call Number: General Collection: HD58.8 B772 2009
ISBN: 9780061766084
Publication Date: 2009
EXECUTIVE SUMMARY ONLY. This book introduces the idea of design thinking, the collaborative process by which the designer sensibilities and methods are employed to match people's needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It's a human centered approach to problem solving that helps people and organizations become more innovative and more creative.