Innovation by Curtis R. Carlson; William W. WilmotCall Number: STRAGE COLLECTION HD45 C37 2006
ISBN: 0307336697
Publication Date: 2006
True innovation is about delivering value to customers. Innovation reveals the value-creating processes used by SRI International, the organization behind the computer mouse, robotic surgery, and the domain names .com, .org, and .gov. Curt Carlson and Bill Wilmot show you how to use these practical, tested processes to create great customer value for your organization.