Market research is the process of gathering and analyzing data related to industry trends, consumter behavior, competitors, and more. Market research includes gathering information directly from customers (via surveys, focus groups, etc.), as well as finding information published by external sources. For help with surveys, go to the surveys tab of this guide. For help finding existing market data, see the resources below.
Access the most recent and relevant statistics and studies on a specific topic by simply entering a keyword. statista aggregates statistical data on over 600 international industries from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases.
Research relevant industries to understand the larger context of your product: Who are the major players? How much money does the industry make?
Tips for conducting industry research:
IBISWorld provides industry research that covers more than 700 industries as well as specialized industry reports on emerging industries. Reports include the industry at a glance, performance, outlook, life cycle, competitive landscape and more.
Industry overviews with snapshots that include recent developments, business challenges, trends & opportunities, insight from executives, financial information, forecasts and ratings. Also, industry profiles for North American states and provinces.
Hoover’s™ Academic solution is a premier source of business information. Providing comprehensive up-to-date information through a global database of over 85 million companies, and 1,000 industries. Hoover's Academic solution provides unique insight to the core database of over 40,000 company profiles.This powerful research tool brings together company histories, news stories, financials, federal filings, executive biographies and more.
Conduct company, industry, economic and geopolitical market research with information from Hoover's Company Profiles - covering 40,000 global public and non-public companies including financials, competitors, officers, and more. A subset of Business Market Research Collection.
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