MKT 500: Marketing Management - Gonsalves

The Business Premium Collection is a largely full-text database with global coverage of scholarly journals, trade publications, dissertations, working papers, market reports, newspapers, and other sources relevant to business and economics.

The collection consists of: • ABI/INFORM Collection • Accounting, Tax & Banking Collection • Asian & European Business Collection • Business Market Research Collection • Business Video Database • Entrepreneurship Database • J.P. Morgan Research

Provides full-text coverage of top business, management and economics journals and periodicals. These valuable publications cover topics such as accounting, banking, finance, international business, marketing, sales and more.

Google search for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports on all topic areas. Use to find articles from academic publishers, professional societies, prepublication repositories and universities.

Full text access to more than 2000 Elsevier science, social science, engineering and management scholarly journals.

Includes business and industry articles, company directory listings, and investment analysts' reports on major companies and industries. from business, trade and international publications.

Search full text of the New York Times.

Full text searchable database of Wall Street Journal Eastern edition, offering coverage of global business, financial, and industry news and politics. Coverage: Jan 2, 1984 - present