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MKT 500: Marketing Management - Gonsalves: Getting Started

Source: Marketing Word Cloud by Narciso1 on

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This Research Guide is customized to provide you with all the library resources needed for your marketing research projects.

Don't forget about another resource available to you on and off campus - the Research and Instruction Librarians!  That's our job - to help you with the research process.  You can contact us in person, by email, by phone or by live chat.


What's In This Guide?

This guide is designed to be your one-stop information source for research in this course. This guide presents the most relevant search tools, i.e., databases, journals, books, as well as source evaluation, and citation resources.

Click on the red tabs above to access the information sources you need.  Within each tab, find tips, search tools, and resources to help you with your marketing research.

The Gordon Library is an important resource for you throughout your time at WPI: 

  • The Library is a place of support, you can visit us in person or online
  • There are ways to access resources 24/7 from the library's homepage
  • Try exploring our resources on your own, but we are here to help, when needed!  We have Librarian office hours from 8:00 am-5:00 pm (M - F) and by appointment.

WPI Library Search

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Librarian & Guide Owner

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Philip Waterman
Room 202C, Gordon Library