BUS 517: Graduate Qualifying Project

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Market Research Reports

Even though we don't subscribe, you can track down what reports exist (many are very expensive). Consult www.marketresearch.com; and other portals to learn which research companies that sell reports on your area of interest.

  1. Create a free account and check detailed Table of Contents, this can sometimes lead you to key companies to follow up on 
  2. Take note of the name of the firm and the analyst
  3. Search the web, LexisNexis Academic, Business Source Premier and Gale PowerSearch for names and industry keywords (e.g. stents and frost and sullivan)

Trade Associations

Trade associations also provide valuable information on the market. Find them using the encyclopedias listed below or by searching the web for your market and association. Try site:*.org and <your product> association

Demographics