"When George Zimmerman was acquitted in the Trayvon Martin murder trial in July 2013, widespread disbelief and despair shook black communities across the nation...A day after the verdict, Alicia Garza wrote a love letter to black people on Facebook. It read, 'I continue to be surprised at how little black lives matter. . . . Black people. I love you. I love us. Our lives matter.' Her friend and fellow organizer, Patrisse Khan Cullors, reposted her words on Twitter with the hashtag behind it: #BlackLivesMatter. Although people from all walks of life gathered to protest the Zimmerman verdict that year, the #BlackLivesMatter hashtag (and movement) peaked truly in Ferguson after Michael Brown was killed in 2014."
- From the Preface of Bearing Witness While Black: African Americans, Smartphones, and the New Protest #Journalism by Allissa V. Richardson, Oxford University Press, 2020, https://ezproxy.wpi.edu/login?url=https://doi.org/10.1093/oso/9780190935528.001.0001.
Black Networks Matter: The Role of Interracial Contact and Social Media in the 2020 Black Lives Matter Protests
by
Scholars have long recognized that interpersonal networks play a role in mobilizing social movements. Yet, many questions remain. This Element addresses these questions by theorizing about three dimensions of ties: emotionally strong or weak, movement insider or outsider, and ingroup or cross-cleavage. The survey data on the 2020 Black Lives Matter protests show that weak and cross-cleavage ties among outsiders enabled the movement to evolve from a small provocation into a massive national mobilization. In particular, the authors find that Black people mobilized one another through social media and spurred their non-Black friends to protest by sharing their personal encounters with racism. These results depart from the established literature regarding the civil rights movement that emphasizes strong, movement-internal, and racially homogenous ties. The networks that mobilize appear to have changed in the social media era. This title is also available as Open Access on Cambridge Core.
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An interview with the founders of Black Lives Matter | Alicia Garza, Patrisse Cullors, Opal Tometi