Guides: MKT 561: Consumer Behavior: Statistical Data Sources

Statistics - U.S. Market

The American Marketplace: Demographics and Spending Patterns
Best Customers: Demographics of Consumer Demand
Analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.
American Incomes: Demographics of Who Has Money
e-book by New Strategist Publications 2011
US Census Bureau Data
Source for population, housing, economic, and geographic data.

First Research Industry Profiles This link opens in a new window
Industry overviews with snapshots that include recent developments, business challenges, trends & opportunities, insight from executives, financial information, forecasts and ratings. Also, industry profiles for North American states and provinces.
Coverage: 2009-
Full text: Yes
Hoover's Academic (Mergent) This link opens in a new window
Hoover’s™ Academic solution is a premier source of business information. Providing comprehensive up-to-date information through a global database of over 85 million companies, and 1,000 industries. Hoover's Academic solution provides unique insight to the core database of over 40,000 company profiles.This powerful research tool brings together company histories, news stories, financials, federal filings, executive biographies and more.
Coverage: Current
Full Text: Yes
statista This link opens in a new window
Access the most recent and relevant statistics and studies on a specific topic by simply entering a keyword. statista aggregates statistical data on over 600 international industries from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases.

Statistics: International Markets

statista This link opens in a new window
Access the most recent and relevant statistics and studies on a specific topic by simply entering a keyword. statista aggregates statistical data on over 600 international industries from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases.

Trade Associations

Trade associations also provide valuable information on the market. Find them using the encyclopedias listed below or by searching the web for your market and association. Try searching Google for site:.org and the name of your product and association.

Encyclopedia of Associations by Gale (Editor)
Call Number: HS17 G334
ISBN: 1414477988
Publication Date: 2014-04-04
A comprehensive list of national organizations described briefly, with names, addresses, and telephone numbers.