MKT 561: Consumer Behavior: Finding Information

Access the most recent and relevant statistics and studies on a specific topic by simply entering a keyword. statista aggregates statistical data on over 600 international industries from more than 18,000 sources, including market researchers, trade organizations, scientific journals, and government databases.

An intuitive and comprehensive business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.

IBISWorld provides industry research that covers more than 700 industries as well as specialized industry reports on emerging industries. Reports include the industry at a glance, performance, outlook, life cycle, competitive landscape and more.

Gartner is the leading provider of research and analysis on the global IT industry. The Gartner database includes executive summaries, perspectives, research briefs, research notes, and special reports on IT related issues. The database also spotlights key technologies, products, trends, market opportunities, industry developments, vendors, products, and services.

Provides full-text coverage of top business, management and economics journals and periodicals. These valuable publications cover topics such as accounting, banking, finance, international business, marketing, sales and more.

Emerald Emerging Markets Case Studies (EEMCS) is an online collection of peer-reviewed case studies focusing on business decision making and management development throughout key global emerging markets. Cases are written by case writers working in or closely with developing economies, offering local perspectives with global appeal.

Nexis Uni provides access to more than 17,000 news, business and legal sources from LexisNexis. Nexis Uni includes: 1) full-text access to thousands of news sources (primarily newspapers, magazines and journals) in the U.S. and abroad back to the 1970s; 2) aggregated economic data - including company financial information, and SEC filings and reports - on businesses, corporations, and industries in the U.S. and abroad; 3) full-text legal documents, including U.S. Federal and State court cases, federal and state agency regulations, Shepard's Citations to Supreme Court cases (back to 1789), and law reviews from the late 18th century to present.