Conducting Interviews allow researchers to learn detailed information from individuals. It is useful when you want to learn more about indivduals who experience something first hand first or talk to someone knowledgeable about a topic. There are several different types of interviews including: face to face, phone, email, and chat.
Survey research involves the use of questionnaires and/or statistical surveys to gather data about people and their thoughts and behaviors.
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.